Since the early 1980s, Kevin Shanley, principal in Shanley + Associates, has been a regular workshop presenter for many publishing associations:


* FOLIO
* Catholic Press Association
* Associated Church Press
* Evangelical Press Association

The Workshops:

* 60 Marketing Ideas in 60 Minutes
* Marketing Boot Camp
* What You Need to Know About Renewals
* How to Hire a Consultant
* What is Lifetime Value Analysis?
* How to Analyze a Marketing Campaign
* The Economics of Magazine Publishing
* How to Price Test
* Advertising Sales Secrets
* 25 Things You Need to Know About Acquisitions
* 25 Marketing Production Tips: How to Save Money & Increase Response
* 25 Fundraising Tips for Not-for-Profit Magazines
* How to Audit a Merge Purge
* Taking the Mystery Out of Market Research
* How to Launch a New Product
* The Secrets of Web Marketing