Clients love working with Shanley + Associates team members because they are strategic, creative, effective and fun. We make data-informed recommendations, and we pride ourselves on taking the time to walk through the numbers and the thinking behind our strategies.
Currently, we’re working with more than a dozen faith-based publications, many of whom are members of the Evangelical Press Association, the Associated Church Press, and the Catholic Press Association.
Meet the Shanley + Associates team:
Kevin Shanley, Owner
Kevin has the knack of finding new revenue through disciplined, data-driven marketing. He brings decades of experience in business model development, periodical marketing, strategic planning and budgeting, back office fulfillment, advertising sales, fundraising and direct response marketing. He’s worked with more than 40 members of the Associated Church Press, Evangelical Press Association, and Catholic Press Association and is a regular presenter at their annual conventions. Kevin started his career as the marketing director for Claretian Publications in 1979. He’s held senior marketing positions with both for-profit and nonprofit organizations. A native Chicagoan and Cubs fan, he believes in starting and ending the day with gratitude.
Mike Cismesia, Design & Production
Mike Cismesia and Kevin Shanley have been working together for more than 35 years. A production, lettershop, and manufacturing expert who brings experience as the production manager at one of the largest web printing firms in Chicago, Mike manages the production of more than three million direct mail packages and the related financial analysis every year. Mike’s graphic design skills and print production experience mean that when he’s designing a piece, he’s simultaneously thinking through what it will all cost. That means clients receive the biggest return for their marketing dollars. Mike has cut direct mail printing expenses in half while increasing the response rate in the same mailing. Mike never gets rattled, he just gets the job done on time, every time.
Patrick Shanley, Advertising & Sales
Patrick has been helping faith-based publishers establish stable and profitable advertising revenue streams for more than ten years. Working closely with advertisers and publishers, Patrick develops print, web, email, and podcast ad programs that build awareness and drive revenue. A 2004 graduate of the University of Dayton, Patrick lives with wife Jenae and children in Oak Park, Ill., and is an avid follower of the Chicago sports and music scene.
Heidi Thompson, Digital Marketing
Heidi is a publishing executive with 25 years of experience helping nonprofits leverage the science of marketing to build audiences, cultivate donors, and earn revenue. She was the publisher and CEO of Religion News Service and served as the vice president for marketing and publisher of Sojourners magazine. A tech-inclined and data-driven marketer, she specializes in email, website and social media marketing, with a focus on building digital programs that draw users from being casual visitors to financial supporters. Heidi has a B.S. in Journalism from the E.W. Scripps School at Ohio University and an M.S. in Integrated Marketing Communication from the Medill School of Journalism at Northwestern University.