Publishing

Shanley & Associates is America’s leading marketing agency serving faith-based publishers. We help publishers develop sustainable business models that support their journalism. From circulation management to advertising sales to digital strategy to fundraising, we’ve worked with dozens of faith-based publishers to grow their audiences and increase revenue.

We always start with one question: What needs to happen over the next twelve months for you to be happy?

We listen and build a plan to meet your specific needs.

  • The end game is all about increasing revenue.
  • We work the marketing plan together.
  • We manage the marketing risk by forecasting financial results before the money is invested.

Publishing Services

  • Audience Development & Circulation Management
  • Digital Marketing, including Email, Social Media and SEO
  • Web Strategy and Design
  • Back Office Fulfillment Solutions
  • The Shanley Direct Mail System
  • Advertising Sales
  • Fundraising for Publications

Audience Development & Circulation Management

  • Acquisition and retention strategy
  • Executive summaries
  • Annual marketing budgets
  • Revenue forecasting
  • Print and electronic editions
  • New product launches
  • Circulation, revenue, and expense forecasting
  • Readership surveys
  • Subscription price testing

Digital Marketing for Publishers

  • Email acquisition
  • Email campaigns
  • Email newsletter strategy
  • Database profiling
  • Website content strategy and conversion architecture
  • Social media strategy
  • Facebook, Google, LinkedIn, Pinterest advertising
  • Website conversion optimization

The Shanley Direct Mail System

  • Acquisition, renewal reactivation, and fundraising campaign forecasting
  • Profit & loss analysis
  • Mailing list recommendations, barters, and rentals
  • Graphic design
  • Print purchasing & personalization
  • Lettershop management
  • Testing: lists, offer, packages, and copy
  • Copywriting
  • Direct mail production management
  • Package designs
  • Data integrity and security
  • Guaranteed printing and lettershop savings

Fulfillment Agency Management

  • Banking & back office reporting
  • Reporting system: circulation, financial, and marketing
  • Post office & caging management
  • Renewal and invoice management
  • Contract negotiation
  • File conversion management

Reader Surveys

We can measure the editorial content and customer satisfaction with our online surveys, so you know you are on target with delivering the right product, to the right reader, at the right price. Surveys are also used to build ad sales messaging that include reader profiles and fast facts for advertisers.